General election: What does Millennial Millie want?

The vote of so-called "Millennial Millie" is thought to be crucial to the make up of the next Parliament

Millennial Millie is the latest voter demographic BBC Politics East has been taking a look at.

In the run-up to the next general election, her vote is being sought by all the political parties.

The Spectator magazine was one of the first to give a description of Millennial Millie.

It said she was brought up to believe that the world would offer her so much if she worked hard.

A woman in her mid-20s to mid-30s, she either rents or has had help from her family to buy her own home.

She graduated either just before, during or just after the financial crash of 2008.

Since then, she has found the world to be a much more alarming place than anyone promised her it would be.

So what do three women from Norwich, not yet committed to a political party, want from those seeking their support?

Rose Steward is an events manager from Norwich

Rose Steward, 28, an events manager, saw her political views develop during the Brexit referendum and the subsequent vote to leave the European Union.

"I wanted to remain, but we voted as a country to leave. There were a huge amount of positives that were supposed to come out of it," she said.

"The many promises that were made that all this money was going to be pumped into the NHS... It never happened so I carry with me quite a cynicism since then."

She added that she had a real concern about environmental issues.

"I'm conscious of the cost of living but I am, at heart, a 'climate-first' person, and for me the planet comes first and most parties don't seem to have that at the heart of their decision-making," she said.

Kelly Cartwright works as a construction industry recruiter

Kelly Cartwright, 31, a construction industry recruiter, said she would look at how each party's policies would impact the building sector.

"Naturally, I'm going to look at who's helping the construction industry because that is my business," she said.

"But also, from a selfish point of view, I want to make sure I am being supported with the right healthcare and all that sort of thing as well."

She said she might have a different view of the world if she had a family and had to meet the "extortionate" cost of childcare.

"I live in the here and now a little bit, so I'll go for what's right for me now because things always change," she said.

Rebecca Campbell is an auditor and lives in Norwich

Rebecca Campbell, 25, an auditor, said: "I'm looking at the government's strategies in getting out of this cost-of-living crisis.

"This will be an important factor in me considering who I'll vote for because the cost of living is impacting all of us."

She said that when she voted, she decided on which person would be the best MP, rather than voting for a particular party.

BBC Politics East will be broadcast on Sunday 24 March at 10:00 GMT on BBC One in the East of England, and will be available after broadcast on BBC iPlayer.