Kraft applies for Cadbury World liquor licence

The owners of Cadbury World at Bournville have applied for permission to sell alcohol at the venue.

Kraft Foods is also asking Birmingham City Council to allow "regulated entertainment" to take place.

Bournville village was founded by George Cadbury, a Quaker, in 1895 to "ameliorate condition of the working class and labouring population" and the sale of alcohol there is restricted.

Observations on the application must be made by 28 October 2011.

Kraft is asking to be allowed to sell alcohol to the public between 10:00am and midnight from Monday to Saturday and from 10:00am to 11:30pm BST on Sundays.

The "regulated entertainment" would include live music, dances, karaoke, quizzes and talent shows.

A premises licence already covers part of the Cadbury World site for staff and internal functions.

'Pragmatic view'

A spokesman for Birmingham City Council said an application had been made to replace the existing premises licence which covers part of the Bournville site with a new licence covering a larger area.

He said public consultation on the application would run until 28 October with the Licensing Committee hearing any application in November.

An attempt to obtain permission for alcohol sales at a Tesco store in Linden Road, on the edge of Bournville village, was turned down in 2007.

The Bournville Village Trust, which manages supported housing, community facilities and landscaped areas of the village had opposed the Tesco application.

The trust's chief executive, Peter Roach, said although he had received an email from a local resident about the Cadbury World proposal he "understood it was a relatively modest issue".

Mr Roach described Cadbury World as " a neighbour" which had "not given us any cause for concern".

He said the trust took a "pragmatic view" of the application over which the trust had no control.