New all-day music festival aims to promote Ipswich

Ill Na Nas were last in Ipswich for the Sound City Ipswich festival in 2021, and will be the last to perform at The Hive on Norwich Road in the town on Saturday

A new multi-venue music festival with live performances and visual installations is coming to Ipswich.

Squash Blossom will be hosted on Saturday across three venues around Norwich Road.

Festival-goers will be able to see performances at The Smokehouse, The Hive and The Brewers Arms.

There will be a variety of music and artists, from electronic sounds by Tom Rogerson to music from cosmic folk artist Naomi Randall.

The festival is backed by Ipswich Borough Council Area Committee's funding.

Caitlin Whittaker, one of the founders of Squash Blossom, said she wanted to "shine a spotlight on this area of the town as a cultural quarter"

It was founded by Caitlin Whittaker and Jamie Robertson to promote and champion DIY, experimental music and art in Ipswich.

"We're really keen to bring more experimental alternative music and combining it with visuals because we have a really strong visual art scene in Ipswich," Ms Whittaker said.

The indie-pop sibling duo, Esme Emerson, is set to start the evening off at The Smokehouse

People will be able to see a mix of music at The Smokehouse, from indie-pop and folk to Americana and shoegaze.

The Hive will host alternative-style music DJs alongside visual art installations and electronic sounds, with Loula Yorke and Ill Na Nas being two of many artists performing there.

Tom Rogerson, Naomi Randall and Jack Rundell are some of the artists who will perform at The Brewers Arms.

Alternative-country solo singer-songwriter, Jack Rundell, is expected to perform for 45 minutes at The Brewers Arms on Saturday

Ms Whittaker said she hoped the festival would bring more people to Norwich Road and that it will help to connect the venues.

"They're all really close to each other but there isn't a proper link between them... We're really keen to bring them all together."

She said her and Mr Robertson are "definitely keen to try more things" like Squash Blossom in the future.