Dress debate used to highlight domestic abuse in SA
- Published
The Salvation Army in South Africa has used the debate to highlight domestic abuse
A world-wide debate that started in Scotland about the colour of a dress has influenced the imagery for a new Salvation Army South Africa campaign.
Alana MacInnes, of Uist, and Caitlin McNeill, from Colonsay, asked people online whether they saw the colour as gold and white or blue and black.
The debate was picked up by fashion bloggers, Buzzfeed and celebrities including singer Taylor Swift.
The Sally Army campaign asks why it so hard to tackle abuse against women.
It features a woman with bruises in a gold and white dress.
The message on the campaign asks: "Why is it so hard to see black and blue".
On Twitter the dress colour debate's hash tag #TheDress was a top trending tag.
Online stories about it were also shared millions of times.
- Published27 February 2015
- Published4 March 2015
