Green Man: Festival organisers to run Welsh government farm

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Green Man FestivalImage source, Green Man Festival
Image caption,

Green Man has been estimated to contribute £15m to the Welsh economy each year

The organisers of the Green Man festival are going to run a farm bought by the Welsh government.

Gileston Farm, near Talybont-on-Usk, Powys, is expected to employ 174 people focusing on sustainable farming, local food and climate change.

The Welsh government and Green Man declined to comment.

The Green Man festival, held at the nearby Glan Usk estate, is one of only five large independent festivals in the UK.

The festival, owned and run by Fiona Stewart. has been at its current site near Crickhowell for 20 years and employs 200 people on a full-time basis, with another 5000 casual workers or volunteers at the festival.

As well as showcasing a wide range of bands and performers, the festival also focuses on science, health and sustainability in collaboration with Cardiff University.

That work will be expanded to the farm, with the business expected to pay a commercial rent.

Image source, Getty Images
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The festival is set in the Brecon Beacons National Park

Talgarth councillor William Powell welcomed the purchase and that Green Man is taking over the tenancy.

He is a former Liberal Democrat spokesman for Welsh rural affairs and said: "I know that Fiona Stewart has been keen to extend the ethos and values of Green Man in terms of sustainability, climate change and promoting local food and drink."

Gileston Farm will continue to be run as a working farm and includes 240 acres of land along the River Usk, a small glamping site and a Georgian farmhouse which has previously been let to tourists.

Media caption,

Festival crowds return with 25,000 at Green Man in 2021

The Green Man festival is expected to remain at the Glan Usk Estate, with no expectation that it will move to Gileston Farm.

The Green Man organisers have previous experience of tourism. In the week before the festival, families camp on site and are sold local food and drink.

Research company BOP Consulting has calculated the economic impact of Green Man to be £15m a year, with around 25,000 people a day attending the festival and others camping there for the week.

Image source, Green Man Festival
Image caption,

Cardiff University run events at the festival and expect further opportunities to work together following the purchase of the farm

Cardiff University's Professor Colin Riordan said he "expected further opportunities to work together" now that Green Man will be expanding into sustainability, climate change and local food at Gileston Farm.

Th university currently runs Einstein's Garden at Green Man, where new developments in science are explained in a fun way for children and their parents.

Mr Powell added: "Fiona Stewart has a strong track record for working with local communities.

"If it can help with the regeneration of communities and our local town, then the track record of Green Man gives case to welcome the news."