Price a 'once in a generation' talent

Lauren Price’s promoter Ben Shalom has described the Welsh boxer as a “once in a generation” talent as she prepares for her world title fight in Cardiff on Saturday.

Price challenges Jessica McCaskill for her WBA, IBO and Ring Magazine world welterweight titles in only the 2020 Olympic Champion’s seventh professional fight.

Shalom says none of his female fighters has sold as well as Price has at this stage of their respective careers.

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