Aston Villa to spend less than £80,000 on 'refreshing' club crest

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Aston Villa club crestImage source, Getty Images
Image caption,

Aston Villa have won only three league games this season

Relegation-threatened Aston Villa say they are spending less than £80,000 to "refresh" the club's crest.

It was reported changes to the badge - intended to make Villa "more effective in the digital age" - could cost £2m., external

The crest will change on their website, retail products, television station, club publications and at their stadium.

Villa are bottom of the Premier League, 15 points from safety with six games left, and without a manager after parting company with Remi Garde.

The club say they will not spend "significant sums" on changing the branding at Villa Park this summer.

American owner Randy Lerner put the club up for sale in May 2014 but is yet to find a buyer.

Listen to Aston Villa Supporters' Trust patron Jonny Gould tell 5 live why he hates the new badge.

Image source, Aston Villa
Image caption,

The club have removed the word "prepared" and made the lion more prominent with extra detail including claws

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