Barmacks outline 'path to success' for Motherwell

The Well Society has been majority shareholder at Motherwell since 2016

Erik and Courtney Barmack say their proposed investment in Motherwell can "usher in a new era of prosperity" for the Fir Park club.

The US-based couple aim to provide £1.95m over a six-year period, with the offer contingent on the Well Society contributing £1.35m over the same time.

The board of supporters' group the Well Society, the club's majority shareholder, oppose the plan and recently outlined their ideas for a "fresh start for fan ownership".

A two-week voting period on the Barmack family offer starts on Monday.

The American duo say their vision for Motherwell "marries fan ownership with the expansive possibilities of global media and technology platforms", while stressing "we wish to remain a minority shareholder".

The Barmacks target "at least 20% increase in incremental revenue by year six" and say they are in talks with "a few potential investors" with backgrounds in sports and media.

Their strategic partnership document also suggests tapping into the "market of celebrities and influencers" and mentions a possible docuseries.

It also lists infrastructure improvements, along with thoughts on how to grow the Well Society and enhance the match day experience.

"The SPFL plays some of the most compelling, competitive matches and has the ingredients to become a more prominent player on the global stage," they say.

The Barmacks add that their plan "not only outlines the path to commercial success but also reaffirms our commitment to the values that define Motherwell FC."

The Well Society, which has a 71% stake, insists it is open to new investment "provided they accurately value the club, safeguard fan-ownership and ensure sustainable financial stability in the long term".

Earlier this week, the group revealed it has "already identified several interested individuals who are eager to support such a scheme".

A 28-page document promises a "revitalised and more influential" Well Society and commits to "renewed fundraising efforts" along with administrative changes and a governance review.

Having had a controlling interest since 2016, the group's board pledges to be "more open, transparent and accountable" as it seeks to expand membership.

The Barmack deal would leave the former Netflix vice-president and Snap Inc senior executive with a 47% holding and places on the club board, with the Well Society's share dropping to 50.1%.

The Well Society currently raises £180,000 annually through paying members.

"This initiative is not just about numbers; it’s about enriching our community spirit and ensuring that Motherwell FC remains a source of pride for generations to come," said the message from the group's board.