'Something we should have done years ago' - fans react to new Stoke crest
- Published
Stoke City supporters have given their thoughts on the club's new crest for the 2026-27 season.
The Potters have been liaising with fans and conducting a voting process in which supporters could opt to keep the existing badge or change to one that has been newly designed by the club.
A vote from supporters resulted in 68% being in favour of the new identity, which is inspired by the badge that was used from 1977 to 1992, while 32% wanted to keep the current crest.
"I think it's something we should have done years ago, I know there's the 1863, but we have to have some recognition of the city with the Pot bank, the Staffordshire knot, I think that's part of us," a supporter told BBC Radio Stoke.
"I'd definitely buy a shirt with that badge on if it comes out next year."
The new club badge hasn't been devoid of criticism from some supporters.
"Being completely transparent, there are probably a couple of things about the badge that I don't particularly like and that I would change if I had that power," another supporter said.
"Ultimately those very changes that some people would probably want to make, would be unfavourable to a lot of other supporters."
