'Everything's on the table' - Swansea CEO Gorringe

Swansea City are preparing for an eighth successive season in the Championship following relegation from the Premier League in 2018

For Swansea City's new-look hierarchy, the sky is the limit.

"At this point, everything's on the table," said the club's chief executive officer Tom Gorringe.

Croatia legend Luka Modric and rap icon Snoop Dogg both became investors in the Championship side in the months that followed the takeover led by American businessmen Brett Cravatt and Jason Cohen last November.

And Gorringe says the high-profile duo are already making their mark.

"The attention is the first part, but what we've seen already, particularly with Snoop in the last two weeks, he's opened a lot of doors, he's provided us with opportunities we wouldn't have had access to before," the CEO explained.

"I think there's a lot of exciting things in the pipeline."

Tom Gorringe was part of the leadership team at Brighton & Hove Albion when they were promoted to the Premier League in 2017

Former Bristol Rovers CEO Gorringe was promoted to the role of chief executive officer just a month after Swansea announced his arrival as chief operating officer in February.

It represented another significant change to the club's structure in what has been a period of major overhaul for the side that ended the 2024-25 Championship season in 11th place.

"We've made a lot of changes in six months," said Gorringe.

"Luka and Snoop joining the ownership group has been a lot of fun, brought a lot of attention to the club and ultimately opened a lot of doors for us.

"We've been quite active in the transfer market so far, we've got some more work to do there.

"We've also made a number of changes internally to try and operate more efficiently and to drive the culture and get everyone pulling in the same direction. So it's been a really busy period."

Gorringe confirmed that Snoop Dogg and Modric will both visit Swansea at some stage while his response of "never say never" when asked if more high-profile names will purchase a stake in the Swans in future typifies the club's current vision.

Alan Sheehan is preparing for his first full season in permanent senior management with Swansea City

Increasing revenue has been among the priorities of the current ownership group - and the arrivals of Birmingham City and Wrexham into the Championship from League One typify why this is the case.

The Blues posted a turnover of £29.6m for the year ending June 2024 - with Wrexham announcing a club record turnover of £26.7m for same period.

Both figures are higher than the £21.5m figure posted by the Championship Swans for the same time frame.

It is why Gorringe says the club remain open to all possibilities, including potentially emulating the highly-successful Welcome to Wrexham documentary made by the north Wales side's Hollywood owners Ryan Reynolds and Rob McElhenney.

"When I was coming into the club and speaking to the owners about their vision and strategy, this [bringing in high-profile investors] was always a part of it," he said.

"We wanted to build something here that was special and that the city can be proud of.

"Those names [Modric and Snoop Dogg] were discussed all along so it's been in the pipeline for a while. Luka's really passionate about the project, he's humble and he's been a great asset for us in terms of the football side.

"Snoop is incredibly passionate and really competitive. He's a huge global star with a huge audience and a massive personality.

"It's a great opportunity for Swansea as a whole to get behind the club and what we're trying to do here."

And on those now spearheading the club, Gorringe commented: "The ownership are extremely ambitious.

"They've delivered on every part of that so far. They want us to progress and ultimately want us to improve in every area as quickly as possible.

"I speak to them every day, they want to help us try and find solutions and they're exactly what you would want from an ownership group."

In the build-up to their Championship opener against Middlesbrough at the Riverside Stadium on Saturday (15:00 BST), the Swans have recruited six players for the first team.

West Ham United defender Kaelan Casey joined on a season-long loan to follow Zeidane Inoussa, Bobby Wales, Cameron Burgess, Ricardo Santos and Ethan Galbraith in linking up with Alan Sheehan's side.

But Gorringe is under no illusions that the Swans must continue to be active over the final stages of the summer window to ensure the squad is capable of coping with the rigours of a 46-game second tier campaign.

"We got off to a really good start. I think the window generally moves in phases," he said.

"In that first phase, you have a pool of players that are keen to get in for pre-season and I think we operated really well in that part of the window.

"The second part is more difficult, there's still four weeks left of the window. The calibre of players we're going after will have options.

"Nobody has an unlimited budget; we have to operate in a financially sensible way to make sure we can get the right deals that enable us to maximise our playing budget and compete at the best possible level with what we've got.

"The transfer market this year in the Championship is more competitive than it's ever been."

The Swans enjoyed a strong end to what was a turbulent 2024-25 season that saw Luke Williams lose his job in February.

They gained 23 points from a possible 36 under then interim boss Sheehan before appointing the Irishman as head coach on a permanent basis prior to the final-day draw with Oxford United.

So what is the aim for 2025-26?

"I think the main thing is that we need to get better," concluded Gorringe.

"We've built a really good team on and off the pitch and we have to keep developing and looking to improve in every area."