Birmingham appoint Dale CEO on permanent basis

Jeremy Dale (second left) has been Birmingham City's CEO on a temporary basis since the start of 2025

Birmingham City have appointed Jeremy Dale as the club's chief executive on a permanent basis.

Dale has been doing the job on an interim basis since replacing Gary Cook, who stood down for personal reasons, in January.

The club said former Microsoft executive Dale, who helped broker the successful takeover of Blues by American owners Knighthead in 2023, had brought a "dynamic blend of strategic leadership, operational excellence, and lifelong passion for Blues" to the role.

Dale will continue to oversee strategic development along with day-to-day operations and performance, as well as "accelerating commercial growth, and engage fans and partners across all levels".

Dale said it was "an honour" to become the permanent CEO, adding the opportunity the role presented working with the club's owners was "huge".

Blues chairman and co-owner Tom Wagner said the club had made "significant progress" under Dale and were "excited for his continued leadership as we maintain our focus on executing our long-term strategy and building a strong foundation for the future".

Wagner, whose colleagues on the Blues board include NFL legend Tom Brady as a minority owner, is targeting a return to the Premier League following the club's record-breaking promotion from League One last season.

The big-spending owners are also keen to build a new 62,000-seater stadium to replace their current home St Andrew's as part of a planned 125-acre 'Sports Quarter' development to the east of the city.

Those plans were recently boosted by the government's decision to invest £2.4bn in a local transport link to the proposed site.