Snoop Dogg investment 'can only be a good thing'

Iwan Roberts believes Snoop Dogg's investment into Swansea City "can only be a good thing" for the Championship side.

Days after the rapper helped to unveil the club's 2025-26 home shirt, the Swans announced the 53-year-old had become a co-owner and investor.

And former Wales striker Roberts says the multi-platinum selling artist can help to raise the profile of the Swans as they bid to generate more income.

"The difference between him and some of the other famous people who have invested into football, I think he's a big fan of the game," Roberts told BBC Radio Cymru Dros Brecwast.

"From what I understand, he has a relationship with Swansea's owners.

"He has been looking at investing in a club, he likes the Swansea story and how they rose up the divisions. OK they're in the Championship these days.

"A few months ago Luka Modric invested, but you look at the followers these famous people have, they have millions of followers on social media sites. He's got more than 88m on Instagram and more than 20m on X.

"That's going to persuade the people who follow him to maybe support Swansea and bring some new followers through the gates at the Swansea.com Stadium. Maybe he'll do a concert there!"

He added: "LeBron James, he's invested in Liverpool. Tom Brady, he's part of the consortium that bought Birmingham and they secured promotion alongside Wrexham.

"You look at the sponsorship deals people like this can bring into the club, you gave a great example with how things have gone at Wrexham and all of the money they're bringing in after the work Ryan Reynolds and Rob McElhenney have done.

"It can only be a good thing for Swansea in my opinion."

It comes during what has already been a busy summer for Swansea - who are preparing for a first full season under the leadership of head coach Alan Sheehan.

They have already made five first-team signings this summer, and Roberts feels the Swansea faithful will be happy with the club's business so far.

"They've brought a few in," added Roberts.

"They've lost a few, Harry Darling has joined Norwich and Joe Allen has retired of course.

"But I'm sure the work the club have done in recent weeks, the fans will be reasonably happy with where they are at the moment and I'm sure there'll be more to come."