Aston Villa Q&A: Which competition should they prioritise?published at 09:07 19 March
Mike Taylor
BBC Radio WM reporter


Over the course of Wednesday, we're putting your questions to BBC Radio WM's Mike Taylor and he has given his usual weighty analysis.
In the first part, he takes a look at what Unai Emery's priority should be for the final months of the season - Champions League or FA Cup?
Rob asked: As a Villa fan I'm interested what would financially carry a better reward for the club. Winning the FA Cup or reaching the Champions League semi-final?
Mike said: You will probably have seen, Rob, estimates of how much Villa have banked from the Champions League this season – probably north of £75 million already.
No doubt there will be another packed house for Paris St-Germain in the quarters to add in and the further they get, the more valuable the exposure becomes. Let's suppose a semi-final could take that total to £100m.
In the short-term, that marginal gain would outrank the FA Cup in terms of finances, but winning that, would open up the Europa League for next season, in which you would expect Villa to be a serious contender.
Although much less lucrative than the Champions League, if Villa reached the later rounds, it would surely make up the difference and some more.
Villa's long-term plans really depend on regular European football, so an FA Cup win would be important beyond just the historical prestige of winning it again at last.
And yet I'm not sure Unai Emery is thinking in terms of prioritising one over the other, though. He talks like a man aiming for everything.
Come back later for part two where Mike will be looking into Villa's options for loan players...
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