'Bloom has realised Brighton can't be bigger, so let's be smarter'published at 12:10 4 September
Football finance expert Kieran Maguire says Brighton chairman and owner Tony Bloom went "all in" during the recent transfer window, with the Seagulls spending anout £200m on incomings for the 2024-25 campaign.
"I think you have got to take the figures quoted in the media with a slight pinch of salt," he told the Albion Unlimited podcast. "As you would expect from a club owned by a poker wizard, Brighton keep their cards close to their chest.
"The rough consensus is around £196m [was spent] and the club could have potentially gone higher, as there were rumours about another deal going through just before the window closed.
"If you take a look at the club's previous transfer windows, since moving to the Premier League their spending has usually been in the region of £60-70m per year - recruiting, refreshing and upgrading in places.
"This is Tony Bloom going all in. He feels that it is the right point in time for the club. He has clearly embraced Europe and we got to see the way he was celebrating last season."
Among a large cluster of new signings were club record £40m signing Georginio Rutter from Leeds, £30m Yankuba Minteh from Newcastle and £25m Matt O'Riley from Celtic.
Maguire believes Bloom has sensed an opportunity for Brighton to nudge ahead of their rivals in the clamour for European football.
"There is also a group of clubs that have financial constraints, which don't exist at Brighton because they haven't been run in a prudent manner historically," he said. "So perhaps Tony Bloom feels now is the time to take advantage of other team's weaknesses.
"Newcastle United had to sell somebody. Leeds United had signed players in the Premier League but they had clauses which allowed them to leave. This is a function of modern football and Brighton played their cards at the right time.
"Things like this make you really proud to be a Brighton fan - to know that you are associated with people who have realised that they can't be bigger, so let's be smarter."