So what will happen today?published at 18:02 British Summer Time 7 June 2015
Bradley Wiggins has won seven Olympic medals and a world time trial title, and he is Britain's first ever Tour de France winner.
But at 18:30 BST today, he will attempt to break the record for the furthest distance travelled in an hour. It will be painful, and could be gruesome at times.
His crack at the record of 52.937km, held by Alex Dowsett, could take in as many as 221 laps of the 250m track, with laps taking as little as 16.3 seconds to complete.
If everything goes perfectly, Wiggo will travel 55.25km. But the high air pressure around London today could make it difficult to achieve that lofty aim.