Second half starts off much quieter than the first - Villa substitute Rudy Gestede is frustrated as a ball forward is beyond him.

We are under way in the second half.

Aston Villa bring on summer signing from Blackburn, striker Rudy Gestede. Scott Sinclair is the man being replaced. That's pace off and target man on.

Looks like Andy Blair was right, striker Rudy Gestede is going to come on for Aston Villa.

Ex-West Brom player Tony Brown on BBC WM:  From a WBA perspective, I'm very pleased – they came out from the start with all guns blazing and thoroughly deserve the lead – they’ve been the better side and made the better chances – they could have been two up at least.

Ex-Aston Villa player Andy Blair:  Villa have to make changes – I wouldn’t be surprised if he brings Rudy Gestede on? Maybe go 4-4-2, change the game plan and get some technical strength up there –  I think Albion looked far too powerful for the lightweight Villa contingent and something has to change.

This is Saido Berahino's first start for West Brom since all that commotion on transfer deadline day, and it is turning into a day of firsts for the Baggies striker.

As you can see from his touch-map below, the striker's first touch inside the Villa area was his first effort on goal in the first half, and resulted in his first goal since implying he would go on strike, which was also the first goal of the game.

I wonder if he can replicate it with his second touch in the second half?

Image source, BBC/Opta

Villa have edged possession but that doesn't really mean much. They haven't tested Boaz Myhill once. I've done more work on this live text today than Boaz has had to do in the Baggies goal.

Image source, .

Simon Brotherton
MOTD commentator at Villa Park

Problems mounting for Villa and Tim Sherwood. They'll need to be much better in the second half if they are to get anything from this one.

Garth Crooks
Final Score

"The Berahino situation was well-managed by Tony Pulis. It's what they're paid to do, but it's the hardest job for a manager. Get it wrong and that dressing room turns into a bear-pit."

Ex-Aston Villa player Andy Blair on BBC WM:  Albion have been the stronger and better side throughout the game so far – there’s no way of getting away from that.

A Villa-supporting colleague has just messaged me saying: "Oh, Berahino has scored. That is a surprise. I didn't envisage that all week."

I think he was being sarcastic.

Martin Keown
BBC Radio 5 live

"There is an element of luck about it, though West Brom have been doing well. 

"Rondon laid the ball off, using his physicality, and Morrison's shot comes off Berahino. There's a suspicion of offside, but as there's a Villa defender on the goal-line it's fine. 

"It's a deft finish, taking all the energy off the ball. The keeper, going the other way, could do nothing about it."

Image source, Getty Images

Martin Keown
BBC Radio 5 live

"We expected West Brom, with their remarkable away record and clean sheets, to keep it nice and tight. The Baggies are well-oiled by Tony Pulis. 

"As for Villa, it seems very much like a side who are rebooting after their summer business."

Former West Brom player Tony Brown on BBC WM:  Albion have done ever so well first half so far; created a couple chances. It needs a goal to spark the whole ground off – obviously, I hope it’s from West Brom.

Ex-Aston Villa player Andy Blair:  A little disappointed, it’s a little bit bitty for me; Albion have a much better shape to their side.

James Morrison goes into the book for fouling Carles Gil. The tackle actually happened over a minute ago but the referee let play continue before coming back to book the West Brom midfielder.

Villa midfielders Jack Grealish and Carlos Sanchez have shots blocked in the space of a few seconds. The game is starting to open up a small bit now.

Saido Berahino's corner is poor and Villa break but it comes to nothing.