SUBSTITUTIONpublished at 67 mins
Reading 4-1 Ipswich Town
Mick McCarthy makes a double change, with Daryl Murphy and Ainsley Maitland-Niles coming on for Brett Pitman and Ryan Fraser.
Orlando Sa scored hat-trick for Reading
Nick Blackman lashed in Reading's third
Oliver Norwood hit fifth from 30 yards
Sears had levelled from close range
Win took Reading fifth
Tom Garry
Reading 4-1 Ipswich Town
Mick McCarthy makes a double change, with Daryl Murphy and Ainsley Maitland-Niles coming on for Brett Pitman and Ryan Fraser.
Sa completes hat-trick for Reading
Mick Gooding
Former Reading midfielder, BBC Radio Berkshire
Quote MessageNick Blackman's done brilliantly. Lots of Ipswich players were back-pedalling but Blackman's got to the byline and Sa's got the easiest of tasks to tap it in from six yards.
Reading 4-1 Ipswich Town
Moments after Brett Pitman headed onto the bar for Ipswich, Reading go straight down the other end to effectively finish this game.
Nick Blackman teases the visitors' defence, gets to the byline and cuts the ball back for Orlando Sa, who slots home first-time and bags his hat-trick. Game over?
Mick Mills
Former Ipswich captain, BBC Radio Suffolk
Quote MessageIpswich are not being anywhere near as creative as they were in the first half. It won't be long before we see Daryl Murphy come on, just to give them an added dimension. He just might be the answer.
Adam Williams
BBC Sport at Madejski Stadium
The Tractor Boys have scored exactly two goals in all of their league games so far this season.
They're going to need more than that tonight, if they're to avoid defeat.
They do have options on the bench, including striker Daryl Murphy, who is always a threat.
Reading's Matej Vydra tries to curl into the top corner from the edge of the D, but his shot doesn't bend towards goal enough, and goes behind for a goal kick.
What can Mick McCarthy's men conjure up in response to that third Reading goal?
The former Republic of Ireland manager took Ipswich to the play-offs last season, and the Tractor Boys have started well in 2015-16.
But they're on course for consecutive Championship defeats, unless they can produce a fine comeback in this second half.
Ipswich's Freddie Sears has a pop from the corner of the penalty area, but his effort clips the back of the net and won't be troubling Jonathan Bond. Ipswich will need to do better than that is they are to get back into this.
Blackman fires in Reading's third
Mick Gooding
Former Reading midfielder, BBC Radio Berkshire
Quote MessageWhat a finish by Nick Blackman! The goalkeeper never sniffed it. He didn't have time to react - a fantastic finish.
Reading 3-1 Ipswich Town
Nick Blackman almost breaks the roof of the net, as he smashes home from a tight angle six yards out to give Reading a two-goal lead.
Orlando Sa could have had his hat-trick, as he pounced on hesitant Ipswich defending in their own penalty area. His poked effort wasn't cleared and it fell to Blackman, who lashed in his fourth goal of the season high into the top of the net.
Ipswich have the first chance of the half, as the ball bounces for Brett Pitman outside the area, but his connection on the half-volley isn't quite perfect, and he blasts wide.
Reading 2-1 Ipswich Town
Remember, if you've got any thoughts about tonight's game, get in touch using #bbcfootball on Twitter.
Reading 2-1 Ipswich Town
Ipswich get the second half started.
They're kicking towards their travelling fans for the next 45 minutes.
You could call it ruthless finishing - we've seen three goals from just five shots on target.
The stats also show that Ipswich have had fractionally more possession that the hosts, but can they turn that into more goals in the second half?
HT: Reading 2-1 Ipswich Town
Tonight's game is just the start of a jam-packed weekend of Championship fixtures, and the first of three live text commentaries that we'll be bringing you along the way.
QPR host Nottingham Forest tomorrow at 12:30 BST, as Rangers resume their bid for an immediate return to the Premier League.
And on Sunday at 12:00 BST, Fulham welcome Blackburn to Craven Cottage, with Rovers still looking for their first win of the season.
Adam Williams
BBC Sport at Madejski Stadium
"That was a half that absolutely flew by.
"Compared with Reading's two other home matches so far this season, both drab 0-0 draws, that was unending entertainment.
"Steve Clarke's side look full of pace and intent, while Ipswich look guilty of over-committing in attack.
"Mick McCarthy will have been delighted with the immediate response with the equaliser but furious with the lack of closing down before Orlando Sa's second restored the lead."
Ady Williams
Ex-Reading defender, BBC Radio Berkshire
Quote MessageReading set their stall out in the first 20 seconds. Matej Vydra chased after a ball and took a quick throw-in. It was like the glory days again - get up and at them in the first five minutes of the game.
So, Orlando Sa's double sees the home side lead 2-1 at the break.
Reading's summer signing from Legia Warsaw netted twice in quick succession, either side of Freddie Sears' tap-in for Ipswich.
It was fun to watch. At times it was end-to-end, non-stop action. But that action has paused - for just 15 minutes. Stick with us for the second half, this is a good one, for sure.
Mick Mills
Former Ipswich captain, BBC Radio Suffolk
Quote MessageIt's been superb to watch. It started really well. Ipswich came out of the traps nicely and Reading responded well. We had that real burst of goals at the start and the half has tapered off a little, but it's been very entertaining all of the way through.