Wigan Warriors' new badge: Nod to history or coffee shop logo? Fans' opinion split

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Wigan Warriors new badge designImage source, Wigan Warriors
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The jury is still out

Super League club Wigan Warriors unveiled their new badge design this week and not everyone is a fan.

As the sport of rugby league celebrates its 125th anniversary, the Warriors have had a bit of a brand refresh. They explained the new design here.

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The video explains that the hoop is, "inspired by the Northern Soul emblem". So far, so uncontroversial.

The biggest update is that the old crest, featuring a castle and two lions, has been ditched and, in its place, there's a bearded warrior instead.

"We discovered that Iron Age warriors in the North of England were called Brigantes," explains the video.

The Brigantes were a pre-Roman Celtic tribe that inhabited Wigan and large parts of northern England - although it has been pointed out more than once that they had strong connections with Yorkshire.

Image source, @gregers_uk
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Wigan is in Greater Manchester, and was historically part of Lancashire...

Some fans had their own objections too.

Image source, @CNorthPie
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Say what you mean, why don't you?

Others drew parallels with badges elsewhere.

Image source, @oggykarl77

Some offered alternatives that capture the heritage of the town.

Image source, @AndrewPaulBibby
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What's not to like?

Of course, not everyone's a critic.

Image source, @JohnGorner
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Horses for courses, hey?

As we know by now, these things are not always set in stone. Just ask Leeds United fans. After a new badge was released for them in 2018, there was uproar and the design was eventually scrapped.

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