Can UAE's newest airline RAK Airways fill seats?

With a population of eight million people, the UAE is already well served by its three main airlines.

But now the country is launching a fourth. RAK Airways will operate from Ras Al Khaimah's small airport north of Dubai and will take on neighbouring, much larger, more established airlines.

So why launch now - and can it ever compete in such a crowded market? Philip Hampsheir went along to the launch to ask.