Why does Starbucks want to be your friend on Facebook?

Name: Why does Starbucks want to be your friend on Facebook?
Uploaded: 2010-10-04T09:19:35.000Z
Description: Rory Cellan-Jones looks at the way Starbucks and other large companies use social media to connect with its customers.

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More and more companies are using social networking to connect with their customers. Starbucks, for example, has over 14m 'friends' on Facebook and BP joined Twitter in the wake of the Louisiana oil spill.

Rory Cellan-Jones reports.

Business

4 October 2010