My Bottom Line: David Wild, Halfords
David Wild is chief executive of Halfords, external.
He follows advice learned under Terry Leahy at Tesco. Whenever he faces a difficult decision, he concentrates on the customer impact.
David Wild appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.
Find more business wisdom from other chief executives on the My Bottom Line, external website.