My Bottom Line: Michael Birch, Bebo founder
Michael Birch is the co-founder of the social networking site Bebo, external.
He recommends hiring people you like, as you are much more likely to work well together.
Michael appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.
Find more business wisdom from other chief executives on the My Bottom Line, external website.