My Bottom Line: Guy Berruyer, Sage Group

Guy Berruyer is chief executive of the Sage Group, external, global supplier of business management software.

While it is important to pay attention to the news and global events, he recommends paying more attention to what your customers are telling you.

Guy appeared on The Bottom Line, external, which was broadcast on BBC Radio 4, external, the BBC World Service, external and the BBC News Channel, external. You can also download the podcast, external.

Explore more My Bottom Line, external videos.