Japan wants to more than double exports of youth fashion

Name: Japan wants to more than double exports of youth fashion
Uploaded: 2012-09-03T10:58:35.000Z
Duration: 2 min 6 s
Description: Japan is traditionally known for cars and electronics, but now hopes to cash in on its colourful youth styles by more than doubling its fashion exports.

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Japan has traditionally been known for its exports of cars and electronics - now the country is hoping to sell its colourful youth fashion overseas.

It is already popular in some parts of Asia and Europe but the government wants to more than double its cultural exports by 2020.

Mariko Oi reports from Tokyo.

Business

3 September 2012