Is India's online shopping sector growing too fast?
E-commerce in India is expected to be worth $75bn (£48bn) by 2020.
The biggest home-grown firms are attracting billions in investments, while Amazon is also muscling in.
But after high-profile failures to meet demand during big promotions, some are wondering if the supply chain and back-end parts of these businesses can cope with this rapid growth.
Sameer Hashmi reports from Mumbai for India Business Report.