Rebranding India's 'rural cigarette'

Price hikes due to government-raised taxes have seen cigarette sales in India fall over the last two years.

Trying to take advantage of this fact are the makers of a local cigarette called the bidi. Popular in rural areas, manufacturers are trying to change its image and attract city smokers too.

The BBC's Sameer Hashmi reports from the west-central state of Maharashtra for India Business Report.