Talking to male investors about bras can be 'awkward'

Tanya Robertson founded Womanhood two years ago to offer lingerie to women of all shapes and sizes and ages. Now she is looking for funding from investors to expand the business.

The problem she faces is that most people in the investment community are men, and they frequently get uncomfortable when talking about bras and female bodies. She explains her strategy for how to pitch to them.

Video and text by Jeremy Howell