Morgan Spurlock sells his new film

Morgan Spurlock made a name for himself with the hit documentary film Super Size Me but now he is back starring in The Greatest Movie Ever Sold.

The film, which explores the world of product placement, is entirely funded by advertising.

Spurlock told BBC Breakfast that he contacted 650 companies to sponsor the film but only 15 brands got involved.

"People were scared to death of the film," he said.