Jason Bradbury: Video games are 'bigger than Hollywood'
Thousands of gamers are expected to queue at over 400 stores in the UK to buy a copy of Call of Duty: Black Ops.
Its predecessor, Call of Duty: Modern Warfare 2, generated more than $1 billion (£618) in sales.
Speaking at the game's launch event in central London, Jason Bradbury of the Gadget Show told the BBC's Daniel Emery video games are ''bigger than Hollywood'' in commercial terms.