Facebook IPO: Sir Martin Sorrell on the platform's appeal

Name: Facebook IPO: Sir Martin Sorrell on the platform's appeal
Uploaded: 2012-05-17T01:36:12.000Z
Duration: 3 min 38 s
Description: Sir Martin Sorrell explains to Rory Cellan-Jones the strengths and weaknesses of Facebook when it comes to advertising, as the company prepares to float on the stock exchange.

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Social networking site Facebook will partially float on the US stock exchange on Friday, with the company valuing itself, in total, at $100bn.

Sir Martin Sorrell, boss of advertising firm WPP, assessed the strengths and weaknesses of the platform for advertisers, with Rory Cellan-Jones.

Technology

17 May 2012