PlayStation 4 launch: 'Gasps' as price unveiled
Sony is set to sell the PlayStation 4 for a cheaper price than Microsoft's rival Xbox One.
The Japanese firm announced at the E3 trade show that its machine would be sold for £349 in the UK, $399 in the US and 399 euros across Europe.
The BBC's Dave Lee was at the launch in Los Angeles, and spoke to Sony's Andrew House.