Hands-on with LG Urbane smartwatches at MWC

LG has unveiled two new style-conscious smartwatches at Mobile World Congress in Barcelona.

The basic model runs Google's Android Wear, making it reliant on a smartphone.

But the thicker premium edition features a 4G chip, allowing it to make calls and send texts as a standalone device, and is powered by a new operating system called LG Wearable Platform.

Until now, the smartwatch sector has found it easier to generate headlines than sales. But many analysts believe 2015 is the year that demand will inflate, thanks in part to the imminent launch of the Apple Watch, which will be supported by a large marketing campaign.

Unlike Apple's version, LG has made its models circular and deliberately designed them so they could pass as a standard timepiece at first glance.

The BBC's Dave Lee asked LG's head of mobile Andrew Coughlan why.

You can follow Dave at MWC via his Twitter account @daveleeBBC