Virtual farmers managing a real farm in Cambridgeshire
A National Trust farm is to be run by online subscribers voting on which crops to grow and livestock to rear.
For a £30 annual fee, 10,000 farm followers will help manage Wimpole Home Farm, in Cambridgeshire.
It was partly inspired by the online Facebook game Farmville and follows the example of Ebbsfleet Football Club, which is run on a similar basis.
The BBC's Mike Cartwright reports.