How one man is making money from cold callers

A man targeted by marketing companies is making money from cold calls with his own premium-rate phone number.

In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line - so to call him now costs 10p, from which he receives 7p.

The Leeds businessman told BBC Radio 4's You and Yours programme that the premium line had so far made £300.

  • UK