YouTuber Brandon B reveals the secrets to viral videos

Once told he'd never succeed, destined to fade away after dropping out of school, Brandon B had other plans.

This creative maverick now runs his own studio in north London, crafting viral videos with eye-catching special effects to rival big budget action films.

He's worked with actors like Tom Holland and Jake Gyllenhaal.

BBC reporter Guy Lynn made a cameo in one of Brandon B's films to unwrap the secret ingredients of what makes a viral video.

Video by Guy Lynn, David Perella