Norfolk and Norwich Festival 2014 gets under way

Organisers of the annual Norfolk and Norwich Festival, one of the largest city arts festivals in England, have said its international programme of more than 80 events promises "something for everyone".

With more than 67,000 visitors last year, the event claims to strengthen Norfolk's position "as a world-class cultural destination" and provide a "real economic and artistic boost" to the county.

Festival director William Gallinsky has been speaking to BBC Look East's David Whitely.