Nick Hewer: The Labour Party's new 'apprentices'
Nick Hewer - Lord Sugar's right-hand man in TV's Apprentice - explains why he is a Labour voter.
He reviews the last year for Labour and its election "disaster," the failed leadership coup, and says the party could learn a lot from the world of business.
But he is less than supportive of the current leading lights, the party's "apprentices" - and concludes "there is not a great leader among them," but offers support for Ed Miliband.
This is the second in a series of films by celebrity backers for political parties, with Roy Stride's film for the Liberal Democrats previously broadcast, and Antony Worrall Thompson to follow for the Conservatives.