How cities can benefit from Premier League status

When the Premier League kicks off on Saturday it will include two Welsh football clubs for the first time, with Cardiff City joining Swansea City in the top flight.

Swansea have been there for two years but for Cardiff it will be a baptism of fire, not just on the field but off it as they experience the crazy world of football finance in the richest league in the world.

Stephen Fairclough has been looking at the difference being in the Premier League can make to a city.