S4C move could be 'transformational', says Huw Jones
S4C has announced plans to move its Cardiff headquarters to Carmarthen.
The Welsh language broadcaster had also considered moving to Caernarfon in Gwynedd or staying in Cardiff.
It has had its base in the Welsh capital since the channel's launch more than 30 years ago.
S4C Authority chair Huw Jones told BBC Radio Wales the move had the potential to be transformational in an area of west Wales that needed jobs and status for the Welsh language.