Starling bank chief Anne Boden explains data intelligence

The daughter of a steelworker and a department store worker from Bonymaen in Swansea, Anne Boden had a fairly ordinary Welsh childhood.

Now she's part of a revolution in the financial world, having set up her own online bank, Starling, in 2014.

Ms Boden, with a 35-year career in banking and technology, said she believed it was time for banking to start again with a very different approach after the crisis of 2008.

She told BBC Wales economic correspondent Sarah Dickins how Starling - which has no branches - operates more as a tech company, with the use of data and analytics to help customers control their personal finances.

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