Recycling: What if things never, ever got thrown away?
What if things never, ever, got thrown away?
That is a future some hope will become the reality in Wales as we move towards what they think is the only way for business and society to go - a so-called circular economy.
In Wales, there is a growing movement of people getting behind the idea, with some moving their whole business model to this new way of working.
It includes one car-maker in Llandrindod Wells, Powys, that "hopes never to sell a car".
Now they hope to encourage more of us to take up a "circular" approach to our lifestyles and help make Wales a leading proponent of a sustainable future.
Filmed and edited by Nick Hartley.