We Love Merthyr promotional video goes viral

A video promoting the culture and economy of Merthyr Tydfil in a bid to encourage people to the valleys town has gone viral with almost 40,000 hits.

We're Heading Up To Merthyr is based on Typically Tropical's 1975 classic Barbados, and has been produced by businesses keen to encourage people to the valleys town.

Made entirely using performers from Merthyr, it urges listeners not to be "grumpy, frumpy and down in the dumpy" but to enjoy the range of events being held in the town over the summer.

Around 250 firms back the initiative The Big Heart of Merthyr Tydfil which commissioned the video.