How cherry blossom season boosts Japan's economy
Cherry blossom represents the nature of life and a season of renewal in Japanese culture.
Last year, the season attracted nearly five million people and boosted the economy by about $2.7 billion, according to figures from Bloomberg.
Each spring, "Hanami", or "flower viewing", events and festivals are held, with many people picnicing under the trees to enjoy the flowers' transient beauty.