The men behind a record-breaking period campaign

Imagine if men could experience period pain.

In India, a campaign has brought simulators to shopping centres and colleges allowing men to experience around 10% of the pain caused by menstrual cramps.

The intention is to break down taboos surrounding the menstrual cycle and open up the conversation.

The campaign has now won a Guinness World Record for donating 100,000 sanitary products in 24 hours.

Video by Gem O'Reilly