BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • Trending

The controversy over a yoga guru's noodle brand

  • Published
    8 December 2015
Share page
About sharing
tweetImage source, Twitter/Vinay Dokania
Image caption,

A screenshot of the plate of noodles that allegedly contained small worms. The tweet is a reference to Baba Ramdev's anti-corruption efforts

BBC Trending
What's popular and why

A popular guru-turned-noodlemaker who is a prominent supporter of Indian Prime Minister Narendra Modi has now found himself target of jokes online after a customer allegedly found worms in a packet of his company's noodles.

The customer says he bought the noodles, external from an authorised shop that sells products made by the Patanjali Ayurved company. But after he cooked the packet, the customer claims, he spotted worms in his food.

He complained to the shop, photos were taken, and the incident quickly became a news story in India, due in no small part to the firm's famous founder. The noodle brand was recently launched by Baba Ramdev, a yoga guru who's active in politics as well as food manufacturing.

The guru's official Twitter account, external has strongly denied the allegations, saying that "showing a worm in some random plate of cooked noodles, and aligning the news to Patanjali brand is highly illogical."

"Our products are made with the utmost integrity, using best of the herbal and healthy ingredients and with global food processing standards," the guru tweeted.

However, that didn't stop thousands from commenting on the incident online. Many of those opposed to Ramdev and his support for the ruling BJP used the hashtag "Thug Ramdev" to bash the guru and his enterprise with a touch of humour and sarcasm. One user said , external: "Saint by looks, businessman by profession, politics is his religion #ThugRamdev". Others picked up this theme, contrasting the idea of a spiritual yoga master with that of a business empire:

Ramdev dressed as Ronald McDonaldImage source, @vinaydokania / Twitter

But the guru also found a groundswell of support online, with thousands tweeting "Proud of Ramdev". "He adopted flood victims of Nepal. Do you remember?" commented one tweeter, external. Another expressed appreciation for his yogic efforts saying, external he was grateful to the guru "for the spread of Yoga and making known to the world the rich heritage of India".

This user is praising the fact that the company's products are made in IndiaImage source, @abhishekVHP
Image caption,

This user is praising the fact that the company's products are made in India

line

Follow BBC Trending on Facebook

Join the conversation on this and other stories here, external.

line

Ramdev launched Patanjali noodles in mid-November, promoting the brand as a healthy alternative to similar food products. But it soon ran into trouble after India's food watchdog said Patanjali Noodles did not have the necessary government approval. The firm insisted it did have the correct licence.

The launch came after Nestle's popular Maggi brand of noodles was banned in India over food safety issues.

Blog by Nooshin Soluch

Next story: Hack a hairdryer: Campaign aimed at women suddenly backfires

A screenshot from IBM's "hack a hairdryer" campaign, which the company now says will be discontinuedImage source, IBM

After running for a couple of months more or less unnoticed online, IBM's "hack a hairdryer" campaign suddenly attracted a barrage of criticism by Twitter users who called it patronising and sexist - and the company has now apologised. READ MORE

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

Top stories

  • Live. 

    Asylum seekers can stay at hotel in Epping after government wins appeal

    • 32277 viewing32k viewing
  • Children to be offered chickenpox vaccine on NHS

    • Published
      2 hours ago
  • UK blocks Israeli government delegation from arms trade fair

    • Published
      52 minutes ago

More to explore

  • How a leaked phone call derailed the Thai PM's career - and the Shinawatra dynasty

    Thailand's suspended prime minister Paetongtarn Shinawatra arrives for a press conference in Bangkok on July 1, 2025. She can be seen smiling as she walks through a doorway in a dark green blazer which she is wearing over a white shirt and white and blue floral skirt.
  • What is chickenpox and how can I get my child vaccinated?

    A boy with chickenpox has used calamine lotion on his spots to reduce itching
  • Survivors of South Africa's horrific building fire now live in fear of guns

    A head and shoulders shot of Thobeka Biyela wearing a blue-and-white striped vest top. She is standing in front of her corrugated iron home.
  • 'India put us on the boat like captives - then threw us in the sea'

    Soyed Noor (centre) and some of the other refugees speak to the BBC via a video call from Myanmar
  • A 'joyful' girl and a boy who loved sports - Victims in Minneapolis shooting identified

    From left: Harper Moyski, 10, and Fletcher Merkel, 8. Harper is smiling at the camera with wind in her hair. Fletcher is leaning on a railing and wearing a red shirt while smiling
  • Weekly quiz: What food did Meghan reveal Harry doesn't like?

    Meghan Sussex smiles as she stands in a kitchen
  • George Clooney film praised as 'midlife crisis masterpiece'

    George Clooney and Amal Clooney attend the "Jay Kelly" red carpet during the 82nd Venice International Film Festival on August 28, 2025 in Venice, Italy
  • Farming families finally get mains electricity after 50 years

    Shona and Scott Anderson stand next to their son T-jay Anderson. He is about 16 and wearing a blue top with short dark hair. She has ash blonde hair and has a blue flowery top on, Scott is wearing a cap, has a grey top and is about 40. Behind there is a stone wall and a Victorian house
  • The Druids Oak is 800 years old - can it help save tomorrow's forests?

    A large oak in a wood, its large branches propped up by supports. Leaves area burst of green on branches sweeping almost to the ground. The tree is surrounded by grassland and is protected by a wooden fence.
loading elsewhere stories

Most read

  1. 1

    Trump ends Secret Service protection for Harris

  2. 2

    Doctor arrested over posts about son's rape victim

  3. 3

    UK blocks Israeli government delegation from arms trade fair

  4. 4

    Thai court removes PM over leaked phone call with Cambodian leader

  5. 5

    Ministers didn't do cost review of council mergers

  6. 6

    MSP denies hiding camera in Scottish Parliament toilet

  7. 7

    Home Office set to pull 'balloon-craft' job at migrant detention centre

  8. 8

    George Clooney film praised as 'midlife crisis masterpiece'

  9. 9

    Ostapenko 'no education' comments terrible - Osaka

    • Attribution
      Sport
  10. 10

    Children to be offered chickenpox vaccine on NHS

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • The ups and downs of a 30-year marriage

    • Attribution
      iPlayer
    Marriage
  • Bewitching drama from Anne Rice

    • Attribution
      iPlayer
    Mayfair Witches
  • Lies, forgeries and fraud worth $86 million

    • Attribution
      iPlayer
    The Great Art Fraud
  • A celebration of Britain's finest composers

    • Attribution
      iPlayer
    Great British Classics at the Proms
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.