BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

Google 'drops everything' to fix burger emoji

  • Published
    30 October 2017
Share page
About sharing
By Chris Bell
BBC UGC and Social News

Google CEO Sundar Pichai has tasked employees returning to work on Monday morning with one key objective: fix the burger emoji.

The tech giant's big cheese (sorry) stepped in after a tweet from author Thomas Baekdal highlighted inconsistencies in different tech companies' burger construction.

Amid the cheesy puns (sorrier) and breathless bewilderment, it was the meaty issue (sorry - not sorry) of cheese placement which sparked the most fervent debate.

This X post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on X
The BBC is not responsible for the content of external sites.
Skip X post by Thomas Baekdal

Allow X content?

This article contains content provided by X. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read X’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of X post by Thomas Baekdal
  • BBC Food: Burger recipes

Posting a picture from emojipedia, external, Mr Baekdal said it was: "time to have a discussion about how Google's burger emoji is placing the cheese underneath the burger, while Apple puts it on top".

In the image, Google is the only company which places its cheese underneath the meat.

Mr Baekdal clearly has his finger on the social zeitgeist, as the discussion he wanted took off online. His initial tweet has attracted 17,500 retweets, more than 36,000 likes and hundreds of comments.

You may also like:

  • Does Saudi robot citizen have more rights than women?

  • Brazilian toilet paper brand apologises for using black empowerment slogan

  • The Saudi Arabian call to boycott Pizza Hut over advert

People really care about burgers, and some were unimpressed with the effort made by both companies.

This X post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on X
The BBC is not responsible for the content of external sites.
Skip X post 2 by Tero Kuittinen

Allow X content?

This article contains content provided by X. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read X’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of X post 2 by Tero Kuittinen
This X post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on X
The BBC is not responsible for the content of external sites.
Skip X post 3 by Ana Milicevic

Allow X content?

This article contains content provided by X. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read X’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of X post 3 by Ana Milicevic

The debate came to the attention of Google's CEO Sundar Pichai on Sunday.

"Will drop everything else we are doing and address on Monday if folks can agree on the correct way to do this," he tweeted, external.

This X post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on X
The BBC is not responsible for the content of external sites.
Skip X post 4 by Sundar Pichai

Allow X content?

This article contains content provided by X. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read X’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of X post 4 by Sundar Pichai

His pledge to act quickly and decisively was the signal fans of burger puns had been waiting for as a torrent of witticisms was unleashed.

This X post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on X
The BBC is not responsible for the content of external sites.
Skip X post 5 by 👨🏻‍💻☕️🌞

Allow X content?

This article contains content provided by X. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read X’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of X post 5 by 👨🏻‍💻☕️🌞

"If Sundar says he'll do it, then consider it bun," one noted, external on Twitter.

"These burger puns are going to ketchup with you in a bad way," another, external responded.

It is unclear what, if anything, Google actually plan to do about their controversial cheese-bottomed burger, but perhaps if they can resolve their burger issues by the end of the day then beer might be their next priority.

This X post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on X
The BBC is not responsible for the content of external sites.
Skip X post 6 by Thomas Fuchs

Allow X content?

This article contains content provided by X. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read X’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of X post 6 by Thomas Fuchs

Around the BBC

  • BBC - Food - Burger recipes

Top stories

  • Live. 

    Trump threatens to sue Murdoch and denies 'smoking gun' in Epstein controversy

    • 18227 viewing18k viewing
  • Boy, 10, dead as nine in hospital after coach crash

    • Published
      5 minutes ago
  • Israel levelling thousands of Gaza civilian buildings in controlled demolitions

More to explore

  • 'There were bodies everywhere': Druze residents describe 'bloodbath' in Syrian city Suweida

    A health worker and other men walk in a hospital courtyard, past the bodies of victims of the recent clashes in Syria's southern city of Suweida on 17 July 2025
  • Why 2025 is a scarily good year for horror movies

    A still from I Know What You Did Last Summer shows actress Madelyn Cline with her hands clasped to her face, mid-scream. She's inside a house at night with large bay windows behind her.
  • How history-chasing Italy can threaten England at Euro 2025

    • Attribution
      Sport
    Italy celebrate after reaching the semi-finals of Euro 2025 with victory over Norway
  • Kill Russian soldiers, win points: Is Ukraine's new drone scheme gamifying war?

    A Ukrainian soldier wears a headset to pilot a drone
  • Israel levelling thousands of Gaza civilian buildings in controlled demolitions

    A promotional image for a BBC Verify story with branding. A soldier with his head turned away from the camera can be seen in the middle. On either side of him are images of destroyed buildings.
  • Relentless immigration raids are changing California's way of life

    Two protesters in dust masks film federal troops in gas masks in a field of crops in Southern California. One protester flies a Mexican flag
  • Weekly quiz: Why is Kew Garden's Palm House closing?

    Interior view of the Palm House at Kew.
  • How bad is Afghan data breach for MI6 and SAS?

    Two poppy wreaths lie in front of a stone memorial that has Afghanistan written on it.
  • Summer Essential: Your family’s guide to the summer, delivered to your inbox every Tuesday

    concentric circles ranging from orange to yellow to represent the sun, with a blue sky background
loading elsewhere stories

Most read

  1. 1

    Airport accused 'didn't know' he hit female PCs

  2. 2

    Boy, 10, dead as nine in hospital after coach crash

  3. 3

    Lawyers for nurse in trans case criticise 'irresponsible' health board

  4. 4

    More than 30 poisoned after suspected fake Botox

  5. 5

    Amber weather warning issued as thunderstorms and flooding to cause significant disruption

    • Attribution
      Weather
  6. 6

    UK's asylum hotel bill down 30%, government says

  7. 7

    Trains cancelled after car crashes onto tracks

  8. 8

    Police drop investigation into Kneecap's Glastonbury performance

  9. 9

    Doctor and husband jailed for selling stolen PPE on eBay

  10. 10

    Trusting The Salt Path author was our biggest mistake, family says

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Martin Scarsden faces a new mystery

    • Attribution
      iPlayer
    Scrublands S2
  • Sinister events in an old Spanish town

    • Attribution
      Sounds
    Uncanny: Summer Specials
  • Ghosts US returns for series 4

    • Attribution
      iPlayer
    Ghosts US S4
  • What does it take to build the perfect athlete?

    • Attribution
      Sounds
    The Infinite Monkey Cage
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.