Charm offensive in full swingpublished at 11:11 British Summer Time 7 September 2016
More from Joe Miller at the scene: The charm offensive is in full swing here at the Sports Direct HQ. Smiley staff hand out passes to press, and high-vis jackets for a tour around the warehouse later. Pop music plays in the main hall, and Mike Ashley is posing for photographs. Institutional investors, largely hostile to the current board, are sitting silently waiting for the meeting to begin.