'Frivolous' Instagram cosmetic filler ads bannedpublished at 06:56 British Summer Time 25 September 2019
Today Programme
BBC Radio 4
How do you police advertising standards in the wide-open space of social media?
The Advertising Standards Authority has banned three ads that were running on Instagram for cosmetic fillers - two of which appeared to promote Botox. They suggested that treatments could make them look like Kim Kardashian West and Kylie Jenner.
Guy Parker, chief executive at the Advertising Standards Authority, said one advert was treating a procedure as a competition prize. “It’s treating it quite frivolously," he said.
With Botox, it is prescription-only and you are not allowed to advertise. But not everyone knows this. To an average Instagram user, “it’s not obvious that advertising Botox is wrong,” he said. Have a look at Instagram today, though, and adverts like this are quite common.
“There are size and scale challenges to regulating” social media, he said.