Shoppers 'could lose out' in JD Sports fashion mergerpublished at 08:23 Greenwich Mean Time 11 February 2020
The competition watchdog has said it's concerned, external that a merger between JD Sports and Footasylum could lessen competition for shoppers across the UK.
In an investigation, it found provisionally that the deal might mean shoppers see fewer discounts, or have less choice in the shops and online.
A £90m deal between the two was announced in 2019.
JD Sports is one of the largest sportswear retailers in the UK. Its executive chairman Peter Cowgill shot back at the Competition and Markets Authority (CMA).
He said: "The competitive landscape described by the CMA is one which neither I, nor any experienced sector analyst, would recognise. Just take a walk down any major UK High Street or search for Nike or Adidas trainers on Google and you can see for yourself how competitive this marketplace really is."
He added: "We remain convinced that a combination of the two businesses would provide significant long-term benefits to customers, colleagues and brand partners, while maintaining Footasylum's presence on the High Street as the music-inspired casual retailer which it is today."