Why Donald Trump Jr viewed Kirk as essential to campaign's successpublished at 12:01 BST 12 September
Freya Scott-Turner
Live reporter
Image source, Getty ImagesKirk (third from the right), enjoyed a very close relationship with the Trump family, in particular Donald Trump Jr (third from the left)
For people outside the US, Kirk's significance to the Trump movement may be hard to grasp, as many countries - the UK included - don't have a comparable figure.
"Other than my father, [Kirk] was the single-handed most important player of the last election," the president's son Donald Trump Jr told the Megyn Kelly Show last night.
Despite not holding elected office, Kirk became a big part of the Trump machine through being able to reach young people on social media.
Trump Jr says Kirk, who died aged 31, "moved the youth vote... especially the male vote".
"When you're that age, it's a little more effective than sending an 85-year-old establishment politician... who doesn't understand social media... doesn't feel the vibe of what's going on. Charlie did those things."
Analysis by Navigator Research conducted around the time of the election suggested 52% of Trump supporters got their news from social media.
Trump made a string of appearances on podcasts hosted by influencers like Logan Paul, Adina Ross and Joe Rogan, and turned to social media activists to reach voters they might otherwise struggled to make an impression with.
In the end, Trump increased his shared of the youth vote from 36% in 2020 to 46% in 2024, according to Circle, a centre that researches youth civic engagement.
That helped Trump to a decisive win - and, as the president's son makes clear, his camp viewed Kirk as a major factor in that.






























